Ulta’s 21 Days of Beauty Sale 2024: Save up to 50% Off Beauty Essentials

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Spring is almost here, which means it’s time to refresh your beauty routine. Lucky for you, restocking your supply won’t be quite so painful on your wallet, thanks to Ulta Beauty’s 21-Day Sale—or as they are now calling it, the first-ever Semi-Annual Beauty Event. Get ready for the markdowns to keep rolling all month: The much-loved retailer will be serving three full weeks of rare beauty deals you won’t want to miss.

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What happened to Ulta’s 21 Days of Beauty Sale in 2024?

Consider this situation same-same but different. The Semi-Annual Beauty Event is similar to the now-retired 21 Days of Beauty Sale in that a haul of daily deals will be available each day until the clock strikes midnight, which is when the next slew of savings comes in. Ulta Beauty’s newest savings event is slated to run from March 8 through March 28, so it’s essentially the same length as well. Now, a little less chatting and a little more shopping. Below, check out our favorite deals from Ulta Beauty’s first week of its Semi-Annual Beauty Event.

March 8

The first 24 hours of Ulta Beauty’s major savings event definitely won’t disappoint you. Expect to score finds from Bio Ionic, Estée Lauder, and Anastasia Beverly Hills at 50% off their original prices.

Bio Ionic

Bio Ionic Smart-X Dryer And Diffuser Set

Estée Lauder

Estée Lauder Advanced Night Repair Face Serum

March 9

Your vanity called, and it wants Billie Eilish’s fan-favorite vanilla perfume, stat. Amongst the discounted bunch, you can also find a few Allure Best of Beauty Award winners, including the editor-beloved Double Serum from Clarins.


Clarins Double Serum

Billie Eilish

Billie Eilish Eilish Eau de Parfum

March 10

If fine lines and dullness are your main skin-care concerns, a retinol-infused serum like Kiehl’s Micro-Dose Retinol Serum can help whip your complexion back to its firmer, brighter state. Pat the MAC Studio Fix Powder Plus Foundation to give your skin an airbrushed, filter-like effect.


Kiehl’s Micro-Dose Retinol Serum


MAC Studio Fix Powder Plus Foundation

March 11

Dry skin types will love lathering their face with Philosophy’s Purity Made Simple One-Step Facial Cleanser, which contains meadowfoam seed oil, an ingredient rich in moisture-replenishing antioxidants. Add the Dime Restorative Night Cream as the final touch to your nighttime regimen to reveal smoother, softer skin by morning.


Philosophy Purity Made Simple One-Step Facial Cleanser

Dime Beauty

Dime Restorative Night Cream

March 12

Dark circles and tired, sagging undereyes need a hefty dose of brightening vitamin C, the star ingredient in Kinship’s radiance-boosting Brightwave Energizing + Brightening Eye Cream. If split ends and breakage are cramping your hairstyle, slather a few drops of the Allure editor-favorite Virtue Healing Hair Oil to boost your strand’s shine, gloss, and strength.


Kinship Brightwave Vitamin C Energizing + Brightening Eye Cream


Virtue Healing Hair Oil

March 13

No matter how damaged and brittle your hair currently feels, we guarantee the Wella Professionals Fusion Intense Repair Mask will smooth things out. The KVD Beauty Good Apple Serum Foundation took over just about every beauty TikToker’s makeup routine for its lightweight, buildable, skin-like coverage.

Wella Professionals

Wella Fusion Intense Repair Mask

KVD Beauty

KVD Beauty Good Apple Serum Foundation

March 14

Nail your next bombshell look with big, bold curls à la BaByliss Pro’s Studio Design Series Standing Hot Rollers set. No matter how much sweat, rain, and/or tears come across your face throughout the day, Urban Decay’s Quickie Concealer will stay put without fading or creasing.


BaByliss Pro Studio Design Series Standing Hot Rollers

Urban Decay

Urban Decay Quickie Concealer

Mark your calendars, because each deal featured in Ulta Beauty’s first-ever Semi-Annual Beauty Event is only around for 24 hours at ulta.com. The savings event itself runs from March 8 through March 28, so bookmark this page and keep checking back for more deals.

Not done shopping? Check out these Allure-approved vanity essentials:

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