The 34 Most Memorable Ad Campaigns of 2022

Must read

We narrowed down the best of the best.

Photos: Courtesy of brands/Collage by Brooke Frischer

We narrowed down the best of the best.

As the year comes to a close, it’s time to look back on the most memorable ad campaigns from our favorite brands. 

Many looked to their regular muses and ambassadors (see: Harry and Gucci, Kristen and Chanel, Rosé and Saint Laurent). Others opted for more headline-making surprise appearances: Linda Evangelista made her return to modeling for the 25th anniversary of the famed Fendi Baguette, while Winona Ryder reunited with Marc Jacobs 21 years after she was arrested for shoplifting the brand (just to name a couple of the instantly iconic moments).

In addition to comebacks, we also had first-time models, like Tom Holland making his debut for Prada at the top of the year, Doja Cat getting flexible for Heaven and Mick Fleetwood befriending a psychedelic-appearing frog for Pleasing.

Scroll below to discover the rest of the 2022 campaigns we deemed the best of the best.

Scroll to Continue


Harry Styles for Gucci HA HA HA. Photo: Mark Borthwick/Courtesy of Gucci

zendaya valentino campaign

Zendaya for Valentino. Photo: Michael Bailey Gates/Courtesy of Valentino

winona ryder marc jacobs campaign.jpg

Winona Ryder for Marc Jacobs. Photo: Harley Weir/Courtesy of Marc Jacobs

blumarine petra collins campaign

Sasha Pivovarova for Blumarine. Photo: Petra Collins/Courtesy of Blumarine

beyonce tiffany and co campaign

Beyoncé for Tiffany & Co. Photo: Mason Poole/Courtesy of Tiffany & Co.


Gisele Bündchen for Louis Vuitton. Photo: Courtesy of Louis Vuitton

emma watson prada campaign

Emma Watson for Prada Fragrance. Photo: Courtesy of Prada

doja cat marc jacobs heaven

Doja Cat for Heaven by Marc Jacobs. Photo: Harley Weir/Courtesy of Marc Jacobs


Linda Evangelista for Fendi. Photo: Steven Meisel/Courtesy of Fendi

bad bunny jacquemus campaign

Bad Bunny for Jacquemus. Photo: Tom Kneller and Zoey Radford Scott/Courtesy of Jacquemus


Anajah Hamilton for Coach. Photo: Emily Lipson/Courtesy of Coach


Christine Quinn for Marc Jacobs. Photo: Chris Maggio/Courtesy of Marc Jacobs

tom holland prada campaign

Tom Holland for Prada. Photo: David Sims/Courtesy of Prada

balmain cher campaign.jpg

Cher for Balmain. Photo: Courtesy of Balmain


Bella Hadid for Swarovski. Photo: Mert Alas and Marcus Piggott/Courtesy of Swarovski

chloe bailey saks fifth avenue campaign.jpg

Chloë Bailey for Saks Fifth Avenue. Photo: Courtesy of Saks Fifth Avenue


Sir Anthony Hopkins for Loewe. Photo: Juergen Teller/Courtesy of Loewe

billie eilish gucci eyewear campaign

Billie Eilish for Gucci Eyewear. Photo: Harley Weir/Courtesy of Gucci

michaela jae rodriguez calvin klein campaign

Michaela Jaé Rodriguez for Calvin Klein. Photo: Alasdair McLellan/Courtesy of Calvin Klein

charli xcx heaven marc jacobs

Charli XCX for Heaven by Marc Jacobs. Photo: Harley Weir/Courtesy of Marc Jacobs

cher ugg campaign.jpg

Cher for Ugg. Photo: Courtesy of Ugg

mick fleetwood pleasing campaign.jpeg

Mick Fleetwood for Pleasing. Photo: Anthony Pham/Courtesy of Pleasing


Adut Akech for Michael Kors. Photo: Inez and Vinoodh/Courtesy of Michael Kors


Elle Fanning for Miu Miu Fragrances. Photo: Courtesy of Miu Miu


Maluma for Versace. Photo: Courtesy of Versace

emma corrin miu miu campaign

Emma Corrin for Miu Miu. Photo: Courtesy of Miu Miu


Anok Yai for Loewe. Photo: David Sims/Courtesy of Loewe

robert pattinson dior campaign

Robert Pattinson for Dior. Photo: Rafael Pavarotti/Courtesy of Dior

rose saint laurent campaign

Rosé for Saint Laurent. Photo: Gray Sorrenti/Courtesy of Saint Laurent

leighton meester farfetch campaign.jpeg

Leighton Meester for Farfetch. Photo: Courtesy of Farfetch

nicholas cage casablanca campaign

Nicolas Cage for Casablanca. Photo: Hugo Comte/Courtesy of Casablanca

rosalia acne studios campaing.jpg

Rosalía for Acne Studios. Photo Paul Kookier/Courtesy of Acne Studios

kristen stewart chanel campaign

Kristen Stewart for Chanel. Photo: Inez and Vinoodh/Courtesy of Chanel

ryan gosling gucci campaign.jpg

Ryan Gosling for Gucci. Photo: Glen Luchford/Courtesy of Gucci

Never miss the latest fashion industry news. Sign up for the Fashionista daily newsletter.

Subscribe to Our Newsletter

Related Stories

More articles

Latest article