Rowing Blazers x Target: See The Full Lookbook

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Here’s a first look at Target’s latest designer collaboration.

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It’s been a little more than a month since Target announced its latest designer collaboration — a collection spanning categories from adults to kids and even dogs — with sporty ready-to-wear brand Rowing Blazers. Ahead of the collection’s official debut on Sept. 23, the retailer shared a first look on Wednesday to give shoppers a teaser of what kinds of pieces they can expect. 

Staying true to the signature aesthetics of Rowing Blazers, the collection focuses heavily on rugby shirts and sweaters — styles that founder and designer Jack Carlson built the brand around after becoming fascinated with the history of the sport’s fashion. The collaboration also features graphic T-shirts with brand logos and new duffel and tote bags that reflect the vibrant, multicolored striped designs the with which the label has become synonymous.

“This fall, we’re teaming up with Rowing Blazers, a brand known for putting a fresh, colorful twist on American classics. The limited-time-only collection includes apparel, accessories and home products that deliver affordable style — with items starting at just $5 and most items under $30 — and pieces that the entire family, including pets, can enjoy as we transition to cooler weather,” shared Jill Sando, Target’s executive vice president and chief merchandising officer, via a press release.

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Keep scrolling to see the full lookbook of the 100+ piece collection, which will be available to shop on Target.com and in select Target stores, beginning Sept. 23.

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