Pharrell Williams & BBC ICECREAM Team with MINI and NTWRK for Polar Bear Protection and Benefit Collection

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MINI USA and ICECREAM, a sub-label of Pharrell Williams and Nigo’s streetwear brand Billionaire Boys Club, have teamed up to celebrate the new MINI Electric in Nanuq White with an exclusive earth-conscious capsule collection via leading livestream shopping platform NTWRK on December 15 @ 4PM ET / 1PM PT.

At the heart of the partnership, one hundred percent of the proceeds at checkout will be donated to Polar Bears International and their education and outreach efforts dedicated to informing, inspiring, and providing a powerful platform for saving the polar bears and the arctic region. Through science, media and advocacy, Polar Bears International works to inspire people to care about the Arctic, the urgent threats to its future, and the connection between this remote region and our global climate. 

Globally recognized brand ICECREAM is dedicated to giving back to the community and aligning with important causes that make a difference. The influential lifestyle brand is also loving fans of the polar bears, which is evident through their thoughtfully designed collection created to provoke thought and support the arctic inhabitants.

As part of its shared advocacy for the polar bear, MINI USA collaborated with Polar Bears International earlier this year for Arctic Sea Ice Day where they encouraged American audiences to make donations to and consider eco-adopting a polar bear via Polar Bears International. 

The MINI SE Electric now features a new special color, Nanuq White. The color was inspired and chosen with feedback from customers following MINI USA’s ongoing campaign to support Polar Bears International, featuring the MINI brand’s special polar bear mascot, Nanuq. 

Each MINI x ICECREAM Save the Polar Bears Collection includes a tee, a hoodie, and a keychain, all of which nod to the polar bears and will retail for $150. The MINI x ICECREAM Capsule Collection will be available for purchase during a NTWRK live episode – which will feature exclusive footage of the Creative Director of BBC ICECREAM and the new MINI Electric filmed in the Santa Monica Mountains, California.

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