Greta Lee Stars in Loewe’s New Fragrance Campaign

On Monday, Loewe Perfumes unveiled its latest fragrance campaign, starring actors Greta Lee, Úrsula Corberó and Stephane Bak. The group poses alongside the brand’s iconic anthurium flower in celebration of Aire Anthesis, a new unisex fragrance in the brand’s Botanical Rainbow collection.

Lee has been making waves in the fashion and beauty spaces thanks to her streak of great projects (see: “Russian Doll,” “The Morning Show” and “Past Lives”). Her Loewe campaign is one of many in recent years, with some of the most recent including work with Sandy Liang and COS.

The campaign pays homage to “screen test-inspired shots” that showcase each of the actors’ ranges of emotion within film, per a press release from the brand. The relaunch of the Un Paseo por Madrid collection is also at the center of the new campaign — featuring the newly redesigned bottle with a marble cap, as seen next to Lee.

With photos by frequent Loewe collaborator Tyler Mitchell, each image tells a story of the collection’s key scents, and how the natural world is connected to Loewe Perfumes at large.

See the full campaign below.

Photo: Tyler Mitchell/Courtesy of Loewe

Photo: Tyler Mitchell/Courtesy of Loewe

Photo: Tyler Mitchell/Courtesy of Loewe

Photo: Tyler Mitchell/Courtesy of Loewe

Photo: Tyler Mitchell/Courtesy of Loewe

Photo: Tyler Mitchell/Courtesy of Loewe

Photo: Tyler Mitchell/Courtesy of Loewe

Photo: Tyler Mitchell/Courtesy of Loewe

Photo: Tyler Mitchell/Courtesy of Loewe

Photo: Tyler Mitchell/Courtesy of Loewe

Photo: Tyler Mitchell/Courtesy of Loewe

Photo: Tyler Mitchell/Courtesy of Loewe

Photo: Tyler Mitchell/Courtesy of Loewe

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