Why It’s Worth It: If achieving an even skin tone without looking like you’re wearing full-on paint is your top priority, E.L.F.’s Camo CC Cream is the foundation for you. Formulated with SPF 30 (as if it weren’t awesome enough to begin with) it promises color correction, a natural finish, and some very expensive-sounding skin-care ingredients (niacinamide and peptides among them) for $15 a tube.
Editor Tip: Senior news editor Nicola Dall’Asen uses it by warming it up around the back of her hand and using her fingers to spread it across her face in sections, then blending those sections together with a fluffy, tapered brush. “This formula’s buildable, so I’ll repeat the process anywhere I need extra coverage (under my eyes, around my nose, and chin) instead of using concealer,” she says.
Who It’s For: People who want a product that does it all | Finish: Glowy | # of Shades: 30