8 Amazon Prime Day TikTok Beauty Deals in 2024 You Can Shop Early

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Amazon Prime Day 2024 is coming soon, but quite a few epic TikTok Prime Day deals are already available at the mega-retailer. The Internet Famous section of Amazon (yes, there’s a dedicated hub to buzzy TikTok and Instagram products) is currently overloaded with jaw-dropping deals, and our editors are already loading up their carts.

Our Top Picks:

We’ve gathered every worth-the-hype beauty product making the rounds on TikTok, Instagram, Pinterest—and pretty much anywhere you hear about cool new beauty items that make you wonder: “When’s payday again?”

Want more Amazon Prime Day Beauty deals? We’ve rounded up the best K-beauty Amazon Prime Day deals you can shop early.

Amazon Prime Day 2024 Early TikTok Deals

Mielle Organics

Mielle Organics Rosemary Mint Scalp & Hair Strengthening Oil

Maybelline New York

Maybelline New York Super Stay Vinyl Ink Liquid Lipstick

The Mielle Organics Rosemary Mint Scalp & Hair Strengthening Oil is one of the most popular beauty products ever to hit the virtual TikTok scene, and even some of our editors are hooked on this scalp-nourishing formula. “I love how moisturized this keeps my scalp and the dropper makes it easy to apply between my braids,” Allure associate editor Annie Blay said in her review of the scalp oil.

Maybelline New York’s Vinyl Ink liquid lipsticks became a beauty TikToker-favorite for its high-shine finish and no-budge hold. This lipstick has a lightweight feel that refuses to move out of place for up to 16 full hours.


Eos Shea Better Body Lotion


Essence Lash Princess Mascara Set

Smooth your roughest parts with Eos’s ever-viral body lotion. The main ingredient in this formula is shea butter, a popular additive known for its skin-softening properties.

Why choose just one of Essence’s fan-favorite Lash Princess mascaras when you can grab an entire set for less than $20? This four-piece kit contains full-size tubes of the viral mascara in different variations, including Sculpted Volume, Curl & Volume, Waterproof, and the most popular pick, False Lash Effect.

Hero Cosmetics

Hero Cosmetics Mighty Patch Micropoint

L’Oréal Paris

L’Oréal Paris Voluminous Lash Paradise Mascara

Hero Cosmetics’ original Mighty Patch may be the most well-known pick from the brand’s pimple patch lineup, but our editors adore this Micropoint variation. These hydrocolloid patches are decked out with teensy micropoints that target the root of early-stage acne with salicylic acid, sodium hyaluronate, niacinamide, and willow bark.

Take your lashes to new lengths with the ever-popular L’Oréal Paris Voluminous Lash Paradise Mascara. Word on the virtual street is that this budget-friendly mascara is a dupe for a certain best-seller that claims to be better than sexual relations (if you know, you know).


Tirtir Mask Fit Red Cushion Foundation


CeraVe Moisturizing Cream

Korean makeup brand Tirtir has been making waves across TikTok for its Fit Red Cushion Foundation. This popular cushion foundation has a dewy, reflective finish that’s basically a cheat code for glass skin.

CeraVe’s Moisturizing Cream is a tried-and-true find that Allure editors and readers adore. Hyaluronic acid and encapsulated ceramides work together in this creamy, dense moisturizer to instantly soften and plump skin.

These are just a few of the thousands of viral beauty product deals Amazon has to offer—and more are on the way. Bookmark this page and check back for more deals as we inch closer to Amazon Prime Day 2024.

Read more about our favorite Amazon finds:

Now watch Lindsay Lohan break down her most iconic looks:

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