53 TikTok Amazon Prime Day Beauty Deals That You Don’t Want to Miss

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Raise your hand if you have a note on your phone of TikTok Prime Day deals you’ve seen online and want to snag this summer. Ditto. Well, the wait is over: Amazon Prime Day 2023 is finally here, which means we have a chance to stock up on all the TikTok-famous beauty products we’ve been eyeing. Over 100,000 products are on sale, including plenty of trending beauty finds just waiting for you to test. Amazon Prime Day kicked off on July 11 and runs through July 12 at 3 AM EST, which means the clock is ticking on this two-day sales event.

We’ve combed through the Internet Famous section of Amazon (yes, there’s a dedicated hub to TikTok and Instagram viral products) and gathered our picks for worth-the-hype beauty products that are already on sale. These skin-care and makeup wonders have been making the rounds on TikTok, Instagram, Pinterest — and pretty much anywhere you hear about cool new beauty items that make you wonder: “When’s payday again?”

We’ve got you covered on all of your Amazon Prime Day shopping needs, including these social media sensations. Be sure to check out all of our early deals lists on, well, everything: beauty deals, hot tools, luxury beauty, and more. And don’t forget to show off these products online once they arrive — maybe you’ll go viral, too.


Our Top Picks:

  1. Best Makeup Deal: L’Oréal Paris Infallible 24H Fresh Wear Foundation in a Powder 
  2. Best Skin-Care Deal: NuFace Trinity Starter Kit
  3. Best Body-Care Deal: Sol de Janeiro Brazilian Bum Bum Cream
  4. Best Hair-Care Deal: Olaplex Hair Perfector No 3
  5. Best Oral-Care Deal: Waterpik Cordless Advanced Water Flosser

TikTok Amazon Prime Day 2023 Hair Deals

TikTok users have their fingers on the pulse when it comes to hair trends, and lucky for us they’re happy to share their tips, tricks, and product recommendations — especially when they’re on sale for Amazon Prime Day. For the perfect slicked-back bun, treat damaged hair with the iconic Olaplex Hair Perfector No. 3, then lock in the smoothness with a handy hair wax stick from SNTE. If bouncy blowouts are more your style, you can’t go wrong with hot tools from Revlon and Chi that put salon-quality hairstyles in the palm of your hand. It’s also worth mentioning that it’s not every day that Dyson devices go on sale, so we’d really recommend seizing the opportunity to save some money on the brand’s Airwrap Multi-Styler Complete Long. For every day that you subject your hair to heat styling, don’t forget to give your hair a break with some heatless styling. Try using a cloth curling set from Kitsch or touching up yesterday’s style with some dry shampoo or Color Wow shine spray — your strands will thank you.

Revlon One-Step Volumizer Plus 2.0

Color Wow Dream Coat Supernatural Spray

Kitsch Satin Heatless Curling Set

Eco Style Olive Oil Styling Gel

FHI HEAT UNbrush Wet & Dry Vented Detangling Hair Brush

Color Wow Dream Coat Supernatural Spray

Olaplex Hair Perfector No 3

SheaMoisture Curl Enhancing Smoothie

Mielle Organics Rosemary Mint Scalp & Hair Strengthening Oil

Panasonic ES-WL80-V Wet/Dry Electric Shaver

Conair Big Curls and Waves Jumbo Ceramic Hot Rollers

TikTok Amazon Prime Day 2023 Makeup Deals

If you needed a sign to throw out that old eye shadow palette from ten years ago and ditch your dried-out mascara, let Amazon Prime Day be your inspiration to restock your makeup bag with TikTok-trending products. The retailer’s virtual makeup aisles are stuffed to the brim with innovative formulas that’ll revitalize your routine. You’ll find sales on K-beauty faves, like Peripera’s Lip Tints and mascaras from Neogen Dermology. There are also a number of drugstore darlings discounted right now, including picks from Nyx Professional Makeup and Maybelline New York. Among the items on sale, you’re guaranteed to find some serious creativity and out-of-the-box products, like Youthforia’s BYO Blush or E.L.F.’s putty primer.

Nyx Professional Makeup The Brow Glue

7-in-1 Makeup Spatula Korean and Powder Puff Set

Peripera Ink Airy Velvet Lip Tint

Essence Lash Princess False Lash Effect Mascara

Neogen Dermalogy Extra Slim Metal Mascara

Physicians Formula Murumuru Butter Bronzer

E.L.F. Luminous Putty Primer

Maybelline New York Lash Sensational Sky High Waterproof Mascara

L’Oréal Paris Infallible 24H Fresh Wear Foundation in a Powder

Maybelline New York Lifter Gloss with Hyaluronic Acid

NYX Professional Makeup Epic Ink Waterproof Liquid Eyeliner

TikTok Amazon Prime Day 2023 Skin Deals

It’s no secret that we love all things skin care here at Allure, but we love it even more when it’s on sale and you can get your hands on these powerhouse products at major discounts. Save over $100 this Prime Day on the NuFace Trinity Starter Kit, which comes with a regular-size NuFace and a tube of gel primer. Tackle pesky blemishes with acne treatments from Differin, Hero Cosmetics, and La Roche Posay. Pair Banila Co.’s Clean It Zero cleansing balm with Cetaphil’s Daily Facial Cleanser for a double cleansing routine that’s hard to beat, plus it’ll cost you less than $30 if you shop while sales are still going on. If you’re in pursuit of a more specific skin-care step, Allure is covering all things luxury skin care, Korean beauty, and sunscreen this Prime Day, so be sure to check out our other sale content for the full scoop.

Sacheu Stainless Steel Gua Sha

La Roche-Posay Cicaplast Baume

Sunday Riley C.E.O. Glow Vitamin C & Turmeric Face Oil

Laneige Cream Skin Toner & Moisturizer

NuFace Trinity Starter Kit

Youth to the People Superfood Air-Whip Moisture Cream

Laneige Lip Sleeping Mask

Hero Cosmetics Mighty Patch Original

Cetaphil Daily Facial Cleanser

Revlon Oil-Absorbing Face Roller

Cosrx Advanced Snail Mucin 96 Power Essence

TikTok Amazon Prime Day 2023 Body Deals

Show your body some love by picking up some viral body care this Prime Day. Sol de Janeiro’s luxurious Brazilian Bum Bum Cream is packed with moisturizing butters and oils that smooth skin, restore elasticity, and add a touch of shimmer for a radiant, beach-ready finish. You can also tackle keratosis pilaris using First Aid Beauty’s Bump Eraser Body Scrub, or opt for the tropical smoothie vibe of Tree Hut’s Shea Sugar Scrub in Tropical Mango. Prime Day is also the spot to shop for oral care right now. TikTik has been loving the teeth whitening gel from Plus White and the classic Waterpik Water Flosser, but the oral care deals don’t stop there.

PanOxyl Antimicrobial Hydrating Acne Creamy Wash

Tree Hut Shea Sugar Scrub Tropical Mango

Plus White 5 Minute Speed Whitening Gel

Sol de Janeiro Brazilian Bum Bum Cream

First Aid Beauty KP Bump Eraser Body Scrub

Waterpik Cordless Advanced Water Flosser

More TikTok Amazon Prime Day 2023 Deals

Sometimes the things that go viral on TikTok defy categorization, but that doesn’t mean we want them any less. Hop on the blueberry milk nail trend with this baby blue shade from OPI, or jazz up your getting-ready routine with a scalloped spa headband and a Hollywood-style vanity mirror from LuxFurni. Aprés Nails’s Gel-X Sculpted Round Tips and Extend Gel bundle is the perfect gateway to doing your nails from home — they even come in a variety of shapes and lengths so you have plenty of customization opportunities. Document your exciting purchases with studio-quality photos, courtesy of Neweer’s LED light that clips onto a phone or computer with ease. 

Aprés Nail Gel-X Sculpted Round Medium Box of Tips & Extend Gel Bundle

NEEWER LED Video Conference Light Kit with Clip & Phone Holder

OPI Nail Lacquer in It’s a Boy!

LuxFurni Vanity Tabletop Hollywood Makeup Mirror

Chefman Portable Mirrored Personal Fridge

Official Prime Day dates are July 11 and 12 and deals should be announced soon so don’t forget to check back to see the over 100,000 products that will be on sale. We’re updating all of our Prime Day content with the best deals on TikTok Amazon beauty finds throughout the event, so be sure to stay tuned.

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