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Whether your go-to clitoral vibrator has finally died (RIP) or you’re shopping for your first wand vibrator, you’ll want to turn to one of the best sex toy sites. When we say “best,” we’re talking about online stores with a wide variety of toys, fair prices, and bonus elements that make them stand out. For example, some adult toy shops have comprehensive sex education articles and guides to go with your toy. Other stores specifically focus on gender inclusivity. And then you have the retailers you might not even realize sell sex toys, like Amazon and Sephora.
In addition to vibrators of all kinds — including rabbit vibes, remote-controlled ones, bullet vibrators, and couples’ vibrators — you’ll also find things like lingerie, lubricants, anal toys, and kink products at the best sex toy shops we’ve highlighted.
Okay, enough foreplay. Here are our picks for where to buy sex toys online, from Target to Lovehoney to Babeland and beyond.
Our Top Picks:
- Most Luxurious: LELO
- Most Discreet Packaging: Sephora
- Widest Variety of Toys: Lovehoney
- Most Affordable: PinkCherry
- Best for Sex Toy Beginners: Dame
- Most Inclusive for All Bodies and Identities: Enby
Most Discreet Packaging: Sephora
ICYMI, Sephora now sells sex toys and other intimate wellness items including lubricants, massage candles, and more. You’ll find a curated selection of vibrators from trendy celeb-backed brands including Maude and Goop. And unlike other sex toy retailers, there’s nothing on the packaging that announces “Hi, I ordered a vibrator,” if you’d rather not tip off your roommates or parents. Plus, you’ll rack up Sephora Rewards points while you’re shopping the (virtual) black and white aisles.
Why we love it: You can buy lipstick and a lipstick vibrator at the same time and it’s all packaged discreetly.
Goop Double-Sided Wand Vibrator
Best for Sex Toy Beginners: Dame Products
Dame, which advertises its products as “researched, developed, and designed by women,” offers a wide variety of sex toys ranging from beginner-friendly to more adventurous. Each product page includes detailed information on the quietness, intensity, and vibration (e.g. “buzzy” versus “rumbly”) of each toy — especially useful for first-time buyers who might need some guidance. That said, if you’re expanding an already vast collection, you’ll still find plenty to enjoy like the Eva, a hands-free vibrator that stimulates the clit and the Pom, a small, flexible vibrator that can be used on the clit, nipples, or basically anywhere else on the body.
Why we love it: Dame creates beginner-friendly toys designed with female-bodied pleasure in mind.
Most Luxurious: LELO
A sex toy from LELO is an investment in your self-care routine. The luxury sex toy retailer based out of Sweden features a wide variety of vibrators, including G-spot vibrators, clitoral devices, rabbit vibrators, and more. It’s also got toys designed to be used by couples, and a few designed just for penis-owners. LELO only releases one or two new products a year, meaning the team spends lots of time tailoring its high-end toys to be incredibly effective and boast a long battery life. LELO also has its own production facility, which ensures products are made with truly body-safe materials (and it certainly doesn’t hurt that these sex toys are also velvety soft). Ready to add one of these to your cart? Consider the Sona 2, one of LELO’s most popular items thanks to the unique, clit-stimulating pulsation technology, or the Tiani 3, another best-selling vibrator that’s remote-controlled and can be used solo or with a partner.
Why we love it: LELO is the sex toy industry’s answer to the “quiet luxury” trend.
Best for the Adventure Seeker Who’s Still Budget-Conscious: Babeland
One of the biggest names in adult toy shops, Babeland has an incredible variety of sex toys. We’re talking vibrators of all kinds, dildos, couples’ toys, harnesses, BDSM kits, penis toys, and so much more. There’s a toy for every budget, whether you’re trying to spend less than $20 or you’re ready to splash out. Plus, Babeland frequently offers discount codes and slashes prices on popular brands like Womanizer or Good Vibrations. Our picks are two of Babeland’s best sellers: the classic Hitachi body massager (a.k.a. vibrator) and the Happy Rabbit Cock Ring, which adds a little extra stimulation for both partners during sex.
Why we love it: Babeland is home to an extraordinary variety of toys for every budget.
Babeland Magic Wand Rechargeable
Babeland Happy Rabbit Cock Ring
Best for Approachable Kink Products: Unbound
Unbound manages to make sexual wellness products incredibly approachable while keeping things kinky. On its website, you’ll find toys like wand vibrators, glass dildos, anal vibrators, and thrusting vibrators alongside products like skin-friendly bondage tape, high-fashion handcuffs and a double-ended paddle. While you’re waiting for your order to arrive, be sure to check out Unbound Magazine, which has tons of interesting features on topics ranging from endometriosis to getting your sex toys through TSA.
Why we love it: Unbound makes sexual education and kink accessible for everyone.
Widest Variety of Toys: Lovehoney
Another popular option for where to buy sex toys online, Lovehoney also has a huge variety of vibrators, dildos, lubes, and more. The retailer also offers its own line of toys, which tend to have the same features as other sex toys at a lower price. Speaking of other brands, expect to find We-Vibe, Womanizer, Lovense, LELO, and others. Like Babeland, Lovehoney has frequent sales, of up to 90% off.
Why we love it: Who doesn’t love affordable sex toys?
Lovehoney Rose Clitoral Suction Stimulator
Lovehoney Ultra Violet Powerful Silicone Rechargeable Wand
Best for Couples’ Sex Toys: We-Vibe
Adult toy shop We-Vibe features a range of vibrators, but we have to say the most impressive features lie in the advanced tech. Many of the brand’s vibrators can be controlled via a Bluetooth app, perfect for long-distance hookups. We-Vibe even offers a few wearable vibrators, so put one on and let your partner be in control if you’re feeling daring. Of course, if you just want a vibrator for some solo self-care, there are still plenty of options worth exploring, like the We-Vibe Nova 2.
Why we love it: We-Vibe makes it easier than ever to incorporate vibrators into coupled sex.
Most Affordable: PinkCherry
If you’re interested in trying new sex toys but don’t want to drop a ton of money, head to PinkCherry. It has an impressive variety of sex toys and it’s not uncommon to see vibrators and toys available for less than $5 — yes, seriously. Plus, your order ships in a discreet brown box with a return label that just says “Customer Service” so you don’t feel awkward about your neighbors seeing it on your stoop.
Why we love it: PinkCherry doles out some of the lowest prices in the sex toy game.
CalExotics Three Speed Bullet Vibe in Pink
PinkCherry 6 Inch Purple Dildo
Best Guidance for First-Time Vibrator Shoppers: Good Vibrations
Good Vibrations was founded in 1977, but don’t call it old-school. The woman-founded brand is all about inclusivity when it comes to sexual pleasure and education, so expect to find products for all bodies, along with non-judgemental sexual health resources. Whether you’re “Brand Spankin’ New,” looking to “Up Your Game,” or want to “Be Adventurous,” there’s a curated list of product recommendations for you. Need some more guidance? The brand works with a staff sexologist and a whole team of sexual educators you can contact through the website. At Good Vibrations, you’ll find unique products like the Snail Vibe, which uses its unique shape to stimulate both internal and external erogenous zones, and the Triple Clit Flicker Vibrating Ring, a penis ring with a vibrating attachment to stimulate the clit.
Why we love it: The focus on inclusivity and guidance when it comes to sexual pleasure for all bodies.
Good Vibrations Snail Vibe
Good Vibrations Triple Clit Flicker Vibrating Ring
Best for the Minimalist Shopper: Maude
If you’re not feeling the candy-colored sex toys with innuendo-based names, Maude might be for you. These minimalist toys, lubes, and massage candles from the Allure editor-approved brand have an undeniably elegant feel to them. It’s no wonder that Dakota Johnson is a co-creative director for this refined brand. You’ll find a limited selection of vibrators meant to be used internally or externally, depending on your preferences. But don’t be fooled by the understated branding — these toys are powerful.
Why we love it: Maude is the sophisticate of sex toys.
Most Accessible for Sex Toy Newbies: Target
The beauty of Target is that it carries practically everything, and sex toys are no exception —from affordable bullet vibes to luxury vibrators to penis rings. When you buy online, expect to see items from brands like LELO, Bloomi, and PlusOne, among others. Some sex toys are even available with same-day delivery for free with a Shipt membership or for a $9.99 fee. And since your items will ship in a normal Target box, no one has to know what’s inside.
Why we love it: Target offers sex toys for every budget, all in regular Bullseye packaging that won’t raise any eyebrows.
PlusOne Waterproof and Rechargeable Vibrating Bullet
Lelo Sona Sonic Rechargeable and Waterproof Clitoral Stimulator
Best Curated Selection of Non-Gendered Toys: Spectrum Boutique
Spectrum Boutique makes it a point to avoid gendering its products, operating on the belief that “everything in our store can be used by anybody.” Customers can expect to find a curated selection of toys including thrusting vibrators, finger vibrators, and masturbation sleeves. The website also offers “Toy Guides,” a.k.a. educational material if you’re looking to learn more about a category like suction toys, anal toys, or impact toys.
Why we love it: Spectrum Boutique exhibits a sex-positive approach to shopping for sex toys.
Emojibator Strawberry Silicone Rechargeable Vibrator
Tenga Flex Bubbly Blue Spiraling Reusable Stroker
Best for Supporting Small Businesses: Feelmore
This Black-owned, queer-owned sex shop with locations in Oakland and Berkeley, California sells an impressive array of dildos, harnesses, and strap-ons, along with a limited selection of kink products like restraints and ball gags. And of course, it also has plenty of vibrators. If you’re in the Bay Area, stop by Feelmore Social, a “sex forward” bar and lounge recently opened by founder Nenna Joiner (and just around the corner from Feelmore’s Oakland storefront).
Why we love it: Supporting a Black-owned business is always a great idea.
CalExotics California Dreaming Thrusting Cutie
CalExotics Aura Dual Recharge
Most Inclusive for All Bodies and Identities: Enby
This Black-owned, trans-owned shop focuses on sex toys for everyone, with an emphasis on serving gender nonconforming, trans, and nonbinary people. When you shop at Enby, you’ll find gender-affirming products like tucking underwear, packers, and dilators — as well as a variety of sex toys, including vibrators, dildos, and anal plugs. Plus, all purchases support organizations focused on improving the lives of queer/trans people of color and renewable energy projects.
Why we love it: Shopping for orgasm-inducing toys and giving back? Sign us up.
Best Subscription Box Option: Organic Loven
If you want to know that what you’re putting on or in your body is safe, you can rest easy with products from Organic Loven. The lubricants, condoms, and toys you buy from the online shop are all guaranteed to be made with body-safe materials — no parabens or phthalates allowed. It also offers a unique quarterly subscription box that ensures you always have a new toy or sexual wellness product to enjoy.
Why we love it: Perfect for the indecisive shopper — all you have to do is choose between Try Me, Tease Me, and Indulge Me varieties.
Le Wand Chrome Double Vibe
Best for The Shopper Who Wants to Read a Ton of Reviews First: Amazon
You buy practically everything else from Amazon, so why not sex toys? The primary benefit of buying sex toys from the massive online retailer (besides Prime shipping, of course) is the low price point. Plus, you’ve got plenty of reviews to peruse before you buy, which isn’t always the case on other sites. That said, if you’re going to buy sex toys on Amazon, we’d recommend sticking with brands you’re familiar with to ensure that they’re the real deal and make sure you’re getting a body-safe product. We recommend the Satisfyer, which is a top seller (wherever sex toys are sold, in fact) thanks to its uncanniness to real-life oral sex, and the PlusOne Rabbit Vibrator, which is one of the best sellers in the rabbit vibrator category.
Why we love it: Tons of options and tons of reviews.
More sexual wellness to explore:
